1. The specialization and professionalization of the catering industry has entered a new stage. With the evolution and reshuffle of chain catering brands, today's catering industry has experienced a team with great professional ability. The professional ability of a large number of chain brands is different from that of ten years ago.

2. 餐飲行業已經變成一個產業，而非餐飲老板的獨自奮戰。一個企業的連鎖化是一個系統工程，基礎設施包含了強大的供應鏈能力、人員訓練能力、選址拓店能力、標準化復制能力，這些能力要么存在于企業中，要么存在于的第三方團隊中。

2. China's catering industry has become an industry, rather than the independent struggle of catering bosses. The chain of a brand is a systematic project. The infrastructure includes strong supply chain ability, personnel training ability, site selection and store expansion ability and standardized replication ability. These abilities either exist in the brand or in the professional third-party team.

3. 行業資金的充沛與穩定。雖然疫情對行業造成不小的沖擊，但是這也側面撮合了連鎖餐飲企業與一二級資本市場的深度合作，大量資本與餐飲企業結合，大量大型連鎖餐飲企業躍躍欲試準備上市。

3. Abundant and stable industry funds. Although the epidemic had a great impact on the industry, it also brought about the in-depth cooperation between chain catering brands and the primary and secondary capital markets. A large number of capital were combined with catering brands, and a large number of large chain catering brands were eager to be listed.

在這一切的深刻調整中，更多的餐飲企業也開始尋求新的“經營模式”升級，曾經，餐飲掌柜們提到結構、模式更多思考的是品類、產品結構，但如今聰明的掌柜們開始了一個更大的嘗試，那便是新的加盟模式的創新。

In all these profound adjustments, more catering brands also began to seek new "business model" upgrading. Once, catering shopkeepers mentioned structure and model, and more thought about category and product structure, but now smart shopkeepers have begun a greater attempt, that is, the innovation of new franchise model.

到底什么是加盟？我們可以從直營和企業授權兩個角度來思考，站在直營的角度，廣義的加盟是一種接杠桿的擴張方式，借用加盟商的資金、腦力、人力、資源讓自己的企業得以擴張。從企業授權的角度，加盟是一種企業主授權加盟商使用企業資產進行經營獲利的一種商業模式。無論從那種角度來講，加盟都是一種“社會化”的企業擴張方式，加盟本身在不同、店型、品類、市場也有著不同的具體模式，但無論是那種模式，加盟本身都是一種將資源、資金、人性，充分整合的社會契約模型。

What is joining? We can think from the perspective of direct marketing and brand authorization. From the perspective of direct marketing, franchising in a broad sense is a way of leveraged expansion. We can expand our brand by borrowing franchisees' funds, brain, human and resources. From the perspective of brand authorization, franchising is a business model in which the brand owner authorizes franchisees to use brand assets to make profits. No matter from that point of view, joining is a "socialized" way of brand expansion. Joining itself also has different specific models in different countries, store types, categories and markets. However, no matter which model, joining itself is a social contract model that fully integrates resources, funds and humanity.

老陳家豆腐腦連鎖專注行業多年,用心服務客戶,您的滿意就是我們的發展,詳情點擊：http://www.lincetecnologia.com

Laochenjia tofu brain chain has focused on the industry for many years and served customers wholeheartedly. Your satisfaction is our development. For details, click: http://www.lincetecnologia.com