在許多重大場合都鼓勵人們積極創業，對于青年人來說創業簡單的途徑應該就是開店了，開店又是一項很有講究的事，包括開什么店、預算多少、選址在哪兒、經營策略等等，都需要在開店前有一個詳細的計劃，那么你知道在哪里開豆腐腦店鋪會好經營？下面老陳家豆腐腦加盟人員為您講解：

People are encouraged to actively start businesses on many important occasions. For young people, the simple way to start a business should be to open a store. Opening a store is also a very delicate matter, including what store to open, how much to budget, where to locate, business strategy, etc. All need to have a detailed plan before opening the store, so do you know where to open a tofu brain store will be better? Next, the old Chen's Tofu Brain franchisee will explain to you:

挑地方:確定人潮及流量

Pick a place: determine the crowd and flow

1.你須清楚人們要往哪里去,而不只是在那里,像早餐店要在上班族會走過的地方,錄像帶出租店則要開在回家的路上。你可以花點時間,在感興趣的地方目標地區計算上午、下午、晚上各時段的人潮,統計進入附近店鋪的人數,看看經過的人當中,上班族、學生、家庭主婦的比例,而且少要在平曰和各算一次,才能知道人潮確實的分布狀況。

1. You need to know where people are going, not just where they are. For example, the breakfast shop should be where the office workers will go, and the video rental shop should be on the way home. You can take some time to calculate the crowds in the morning, afternoon and evening in the local target area of interest, count the number of people entering the nearby stores, and see the proportion of workers, students and housewives among the people passing by. At least, you should calculate it once on weekdays and weekends to know the true distribution of the crowds.

2.除了人們往哪里去,你還要考慮人們得花多久才會到達你的店面。愈便宜的產品,顧客愈不愿花時間,例如便利商店是以3分鐘來定義主要商圈、咖啡店大約是5分鐘,除非你打算賣汽車這種高單價商品,否則一般而言,顧客遠只能忍受7分鐘交通時間。

2. In addition to where people go, you should also consider how long it will take people to reach your store. The cheaper the product, the more reluctant the customer is to spend time. For example, the convenience store defines the main business district in 3 minutes, and the coffee shop is about 5 minutes. Unless you intend to sell the high-unit price goods such as cars, generally speaking, customers can only tolerate 7 minutes of traffic time.

找地點:訪查周遭環境

Location: visit the surrounding environment

1.有了預選的口袋地點,第二步是先視察其周遭環境,這時要用兩種角度來觀察,一是商人的角度:什么跡象顯示該地點可以創造業績?其次,從顧客的角度:你會不會到這地點逛街?好的地段有冷門的角落,次級商圈也有熱門據點,找地點忌諱只看到別人成功,就想在隔壁復制一家店,除非你有把握做出自己的差異化。

1. With the preselected pocket location, the second step is to inspect its surrounding environment first. At this time, we need to observe it from two perspectives. One is the perspective of businessmen: what signs show that the location can create performance? Secondly, from the perspective of customers: will you go shopping here? Good locations have unpopular corners, and secondary business districts also have popular strongholds. It is taboo to find a place only to see others succeed, and want to copy a store next door, unless you are sure to make your own differentiation.

2.留意座落在對角或不遠處的競爭對手是否會搶走你的生意?你是否能顧客行動路線上,搶先別人一步攔截顧客?隨時注意對手的位置,尋找足以抗衡的地點,你一定要保持好的地位,不然,位在同性質商店的下風處,小心生意也會一直處于下風。

2. Pay attention to whether the competitors located in the opposite corner or not far away will steal your business? Can you preempt others to intercept customers on the route of customer action? Pay attention to the position of your opponent at any time and find a place to compete with. You must maintain a good position. Otherwise, if you are at the disadvantage of the same type of store, you will always be at the disadvantage of your business.

看店面:建筑等于活廣告

Look at the store: building is equal to live advertising

1.請抱著初次約會的心情看店面,要關心,也要抱著懷疑。先遠看,再近看,想象你的店面在這個空間里的感覺,一旦店名放在招牌上,會很顯眼嗎?開車經過的人看得到嗎?行人能從人行道上就注意到嗎?好的店面就像活廣告,不只是讓人方便找到你,也能向路上行經的潛在客戶展示自己。

1. Please look at the store with the mood of your first date, care about it, and doubt it. First look far, then close, and imagine how your store feels in this space. Once the store name is placed on the sign, will it be very conspicuous? Can people who drive by see it? Can pedestrians notice it from the sidewalk? A good store is like a live advertisement. It not only makes it easy for people to find you, but also shows itself to potential customers on the way.

此外,建筑設計也是一個,這個地點適合零售業嗎?吸引人嗎?即使在外觀設計上相似的購物街,質量方面也可能相當懸殊。該大樓的質量是否跟你的產品一樣好?記住,一定要從企業打造的角度來思考建筑物。

In addition, architectural design is also a key point. Is this location suitable for retail? Is it attractive? Even for shopping streets with similar appearance and design, the quality may be quite different. Is the quality of the building as good as your product? Remember, we must think about buildings from the perspective of brand building.

開店選址需要注意的細節來說，需要經過仔細的研究才行，以上便是小編對開店選址給出的建議。選址選的好等于成功的一半，讓我們共同努力，拼搏奮斗。多相關內容就來我們網站http://www.lincetecnologia.com咨詢吧！

As for the details that need to be paid attention to in the location of the store, it needs to be carefully studied. The above are the suggestions given by Xiaobian on the location of the store. A good site selection is half the success. Let's work hard together. Come to our website for more relevant content http://www.lincetecnologia.com Ask!